Typography
Typography plays a large part in our visual brand. It’s an active and personal element, with a mix of typefaces that can tell our story in a number of engaging ways.
Our brand uses five typefaces: Factoria, Merriweather, Barlow, Dharma Gothic E and Turbinado. These typefaces work together to bring our messages to life. They each have their own strengths and weaknesses, so use the following section to guide your typographic choices.
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Barlow is a slightly rounded, grotesk type family. Crafted with legibility at the forefront and drawing on the design of public signage, this typeface shares qualities with license plates, highway signs, buses and trains.
Barlow is one of our primary body copy typefaces and is recommended as the primary typeface for websites and screens.
Licensing
is an open-source font and is available for free from Google Fonts.
Merriweather is a serif font family available in several weights. Designed to be pleasant to read with a very large x-height and open forms, this typeface is good for setting larger blocks of text.
Merriweather is one of our primary body copy typefaces.
Licensing
is an open-source font and is available for free from Google Fonts.